Natural-Scented Soy Candles Set Sees Exponential Sales During COVID-19

Home decor company, Belvedere Home, has reported massive growth in sales this month of its recently launched scented candles set on Amazon. The long-time home goods company notes that the global pandemic has caused a shift in the candle market.

More information about Belvedere Home's line of products can be found at

According to a report released earlier this month by Grand View Research, the candle market is anticipated to hit the highest compound annual growth rate (CAGR) in history of 8.4% by 2025 due to the increasing popularity of candle usage in home decor. Belvedere Home says that COVID-19 and the "Stay at Home" mandate across the globe have sparked a movement by consumers to seek the use of candles more often now than ever before.

"Since the pandemic hit, we've been experiencing huge growth in sales online across the nation," Belvedere Home's senior spokesperson, Amelia Martin, says. "We think this is due to people staying home to help flatten the curve in the pandemic, and maintaining a relaxing and enjoyable ambiance at home is important to them. Candles provide the perfect way to do this."

Grand View Research's report says that the market size is expected to reach 6.06 billion USD by 2025. Reasons for the rapid rise in candles usage — residentially and commercially — include religious purposes, as well as the need for consumers to create "warm, cozy and relaxing ambiance" in personal and business spaces. Additionally, the report states that scented candles have been swiftly gaining popularity in recent years among urban millennials, particularly in developed countries, including the U.S., Germany, and France.

"What we are seeing is astonishing. Scented candles have been around for a long time, but consumer behavior in this pandemic is driving an incredibly fast-paced market right now," Martin says.

Belvedere Home, a long-time seller of luxury home goods on the Amazon marketplace, recently introduced its natural-scented soy candles and decorative candles gift set to the world's largest online shopping platform. The set includes four soothing aromas, and as per the company's policy, its candles are all-natural and eco-friendly. Hand-crafted using 100% biodegradable soy wax, and contained in stylish bohemian-pattern tin cases, the company says its candles are meant to provide relaxing aromatherapy in a wide range of events.

"We've gotten great feedback on this set to date. Women, in particular, are using these scented candles as an essential decorative piece in their homes, and they've been quite popular as a gift for Mother's Day, birthdays, and weddings," Martin continues.

To learn more about Belvedere Home and its home goods luxury line, visit its official Amazon storefront.